How Neoseal Transformed Their Loyalty Management with LoyaltyXpert

Managing dealer and distributor loyalty can be a huge challenge for manufacturing companies. Many rely on manual systems like spreadsheets and WhatsApp messages, which makes it nearly impossible to track data, reward partners properly, or measure business growth. Neoseal, a leading name in the construction chemicals and adhesives industry, faced this exact problem—until they partnered with LoyaltyXpert.

About Neoseal Adhesive Private Limited

Founded in 2011, Neoseal Adhesive Private Limited manufactures and exports solvent cements, waterproofing solutions, synthetic rubber adhesives, and epoxy couplings. With a manufacturing unit in Vadodara and warehouses across India, they distribute products nationwide through an extensive dealer and distributor network.

The Challenge: Manual Loyalty Was Holding Them Back

Before adopting LoyaltyXpert, Neoseal managed loyalty bonuses and engagement manually. Incentives were handled through spreadsheets and WhatsApp messages—informal, time-consuming, and error-prone. This limited visibility into sales performance and made it difficult to track which regions and products were performing well.

The Solution: LoyaltyXpert’s Digital Loyalty Platform

In 2022, Neoseal adopted LoyaltyXpert to modernize their loyalty program. The onboarding was smooth, with the LoyaltyXpert team providing complete support. Since then, Neoseal has:

Collected better data nationwide to analyze performance by region and product.
Strengthened distributor and dealer relationships with structured promotions, cash rewards, and gifts.
Improved trust and security through eKYC for all partners and end users.
Streamlined engagement with dedicated account managers providing strategies and support.

Watch the Full Video here:

? Hear directly from Nandini about Neoseal Adhesive Private Limited experience with LoyaltyXpert:

The Results: Happier Partners, Better Insights

Channel partners now love the rewards and promotions, leading to higher satisfaction and engagement. Neoseal has real-time data to identify growth areas, optimize promotions, and serve partners more effectively.

“Our partners really love the promos and rewards. LoyaltyXpert has helped us collect better data, serve our partners better, and run promotions smoothly. Their support team is always there when we need them.”

— Nandini, Neoseal

How Digital Loyalty Innovation Helped Digisol Achieve 200% Partner Growth

Building Stronger Connections in Manufacturing

Digisol, headquartered in Mumbai, is a leading player in the IT Networking Products and Solutions industry. With a diverse customer base comprising retailers, electricians, and electric retail distributors, they’ve established themselves as a significant presence in the electrical components market. But even market leaders face challenges. Despite their strong position, Digisol struggled with outdated loyalty management systems that simply couldn’t keep pace with their ambitions for growth and relationship building.

When they approached us, it was clear – they needed more than incremental improvements. They needed a complete loyalty management revolution that understood the unique dynamics of the manufacturing sector.

Breaking Through Engagement Barriers

The manufacturing industry presents unique loyalty management challenges that generic solutions simply can’t address. Digisol came to us facing critical hurdles that were preventing them from building the strong trade partner relationships they needed:

Trapped in Paper-Based Processes

Reliance on physical tokens, coins, and cards for loyalty tracking
Manual excel sheets to record points allocated to retailers and influencers
Time-consuming processes with high risk of human error
Lack of transparency leading to trust issues with partners

Lost Visibility After Distribution

Once products left Digisol’s facilities, they disappeared into a data void
No insights into regional sales performance or product popularity
Inability to identify which areas generated higher sales or demanded specific products
Strategic decisions made without crucial market intelligence

Misalignment With Partner Preferences

Standard loyalty solutions offered points, cashback, or product reselling options
Digisol’s retailers and influencers strongly preferred direct cash redemption
Existing platforms lacked the flexibility to accommodate these preferences
Growing dissatisfaction among key partners with traditional reward mechanisms

Crafting Solutions That Connect

Understanding Digisol’s unique requirements wasn’t just about checking boxes – it was about reimagining what loyalty could mean in the manufacturing sector. We developed a comprehensive, customized loyalty management platform that addressed their specific challenges head-on:

Digital Points Management System: We eliminated the paper trail with a fully digitized platform that automated point allocation, tracking, and reporting – saying goodbye to manual record-keeping and hello to operational efficiency.

Customized Analytics Dashboard: We built tailored reporting capabilities that finally gave Digisol the visibility they craved. For the first time, they could see exactly how their program was performing and make decisions based on real data, not guesswork.

Direct Cash Redemption: We created an innovative redemption solution that aligned perfectly with what their partners and customers actually wanted – the ability to convert loyalty points directly into cash transfers to their bank accounts.

Dedicated Support Professional: Technology alone isn’t enough. We assigned a dedicated loyalty expert to provide ongoing consultation, internal training, and marketing strategies to help Digisol maximize program impact and partner adoption.

Offline Functionality: Recognizing the reality of rural markets, we developed an offline, local-based solution that enabled program participation even without internet connectivity – opening up entirely new market opportunities.

The implementation was remarkably swift, with the complete solution delivered within just 45 days. We didn’t just hand over technology – we ensured Digisol’s team was fully trained and ready to leverage every aspect of the platform, including the ability to identify and re-engage inactive participants.

Strategic Campaigns That Delivered Results

Digisol leveraged the LoyaltyXpert platform to execute two highly effective campaigns:

First Anniversary Independence Day Campaign

For their loyalty program’s first anniversary coinciding with India’s Independence Day, Digisol focused on boosting underperforming products. They added slow-moving items to special loyalty schemes and used LoyaltyXpert’s announcement feature to notify trade partners. This strategic approach increased awareness and sales of non-performing products while driving higher engagement from dealers and distributors.

Success Numbers That Matter

The impact of our solution wasn’t just positive – it was transformative. Digisol experienced dramatic improvements that changed how they connected with their partners and understood their market:

Numbers Speak Volumes About Program Success

Trade Partner Growth: The program’s adoption exceeded even our optimistic projections, with a remarkable 200% increase in registered trade partners within just one year of implementation.

*Data for 2025 is as of March, with projections indicating further doubling by year-end.

Redemption Activity: The consistent 150% year-over-year increase in redemption activity tells a powerful story about program engagement and growing trade partner loyalty.

*2025 data represents Q1 only.

QR Code Engagement: The substantial increase in QR code scans demonstrates how readily partners embraced the program’s digital elements.

*2025 data represents Q1 only.

Business Transformation Beyond Numerical Results

The impact went far beyond impressive statistics:

Complete Digitization: The mountain of paperwork vanished, freeing up valuable time and resources for more strategic activities.

Enhanced Business Intelligence: For the first time, Digisol could see the complete picture of how their products moved through the market – knowledge that informed everything from inventory decisions to marketing strategies.

Improved Partner Satisfaction: Partners finally got what they actually wanted – a simple, transparent way to earn and redeem rewards that respected their preferences.

Market Visibility: Regional sales patterns, product popularity, and partner activity all became clear, visible metrics rather than mysteries.

Rural Market Expansion: Previously unreachable markets opened up thanks to offline functionality – extending Digisol’s reach into untapped territories.

Testimonial

“The LoyaltyXpert solution has revolutionized how we engage with our trade partners. Before implementation, we struggled with manual tracking and limited visibility. Now, we have a streamlined digital system that not only makes loyalty management effortless but also provides valuable business intelligence. The 200% growth in program participation speaks for itself. LoyaltyXpert understood our unique industry challenges and delivered a solution that perfectly addresses our needs.”

:- Komal, Digisol

Building Lasting Advantage

The partnership between Digisol and LoyaltyXpert shows what’s possible when loyalty programs are built around real industry needs, not generic templates. By addressing the specific challenges manufacturers face with a thoughtfully designed platform, Digisol hasn’t just improved partner satisfaction – they’ve gained strategic insights that are reshaping their business decisions.

The impressive growth numbers tell a compelling story about the program’s effectiveness, but perhaps more important is the foundation it’s building for the future. As Digisol continues expanding their reach, particularly in rural markets with the offline functionality, they’re creating partner relationships that will drive growth for years to come.

This isn’t just a success story – it’s a blueprint for how companies can transform loyalty from an administrative burden into a powerful competitive advantage. And it all started with understanding what partners really wanted and building a solution that delivered exactly that.

Revolutionizing Influencer Engagement: How Kerovit by Kajaria Enhanced Loyalty with LoyaltyXpert

Introduction to Kerovit by Kajaria

Kerovit by Kajaria is a prominent brand in the bath solutions industry, offering a premium range of faucets, sanitaryware, and other bath fittings. As a subsidiary of Kajaria Ceramics, India’s largest ceramic tile manufacturer, Kerovit is known for its commitment to quality, innovation, and customer satisfaction.

Challenges

Kerovit faced significant challenges in managing and tracking the interactions of plumbers, who form the backbone of its distribution and sales network. The primary issues included:

Inability to monitor the downstream activities of plumbers.
Difficulty in tracking purchases made by plumbers and linking them to brand engagement.

Initially, Kerovit considered implementing a WhatsApp-based rewards program to streamline interactions. However, after exploring the robust features of LoyaltyXpert, they chose to leverage its digital loyalty management platform for a more comprehensive and scalable solution.

The Solution

By partnering with LoyaltyXpert, Kerovit successfully launched a tailored loyalty program aimed at engaging plumbers while addressing their challenges.The solution was designed to ensure seamless operations, improve tracking capabilities, and offer meaningful rewards to program participants.

Participants earn loyalty points by uploading purchase invoices, which are reviewed and approved by admins to ensure transparency and accuracy.
The program offers user-friendly features like a comprehensive user guide, multi-language support, and a streamlined registration process with both E-KYC and manual KYC options.
Participants can redeem points through an extensive hard-gift catalog, while the platform enables targeted announcements and product promotions to enhance engagement.
A multi-layer approval system ensures secure operations and smooth program management.

Results and Achievements

The loyalty program implemented through LoyaltyXpert delivered impressive outcomes:

Achieved nearly 8,000 registrations within just six months of implementation.
Maintained 80% active user participation in the program.
The platform enabled Kerovit to trace plumber activities effectively, providing valuable insights into their engagement and purchases.
Targeted announcements and promotions became more impactful, strengthening brand relationships.

Conclusion

With LoyaltyXpert’s advanced solution, Kerovit by Kajaria transformed its plumber engagement, resolving tracking challenges and fostering stronger connections with downstream partners. The program created a transparent, rewarding ecosystem that drives loyalty and boosts performance, showcasing LoyaltyXpert as a leader in tailored loyalty management solutions.

A journey from in-house to SAAS based Loyalty Program Platform

Texmo Pipes and Products Limited a public limited company started in July 2008, manufactures rigid PVC, UPVC, SWR, HDPE, SUCTION, COLUMN, CASING, and GARDERN pipes and fittings. With 30 years of experience, the company is growing very fast and is trusted by its users in India and abroad, especially for its quality products, making them stand out from the rest of the market.

Challenges

Solution:

Texmo Pipes have had very specific requirements from what they are expecting from their loyalty program. Texmo Pipes have multiple end users and they wanted a different schemes program for them.They were working with another company for two years but they failed at providing loyalty program upto the market standards and they needed a fully customized program. LoyaltyXpert crafted a tailor fit program for Texmo Pipe after understanding their requirements.

The program which is crafted for Texmo Pipes is crafted as Texmo LoyaltyXpert is designed in a manner which specifically works on:

Results

After understanding the requirements of Texmo Pipes and how early they wanted to start the loyalty program for Texmo Pipes. LoyaltyXpert crafted a program which is called Texmo LoyaltyXpert. The program is now fully automated and trouble free for the end users as well. With this we can trace new influencers who are joining business and their activities as well. The achieved results are

Fully-Automated & integrated PAAS Solution redefining Loyalty Programs for Taralac Paints

Founded in 1977 Taralac Paints is one of the most significant influencers in the paint and chemical industries. The first paint company who has been awarded “ ZED Certification”. The manufacturing unit is spread in 25000 sq ft at their new industrial location which has been set up in the year 2017. The company serves in the paint field and with that, they serve in wood coatings, machinery, and engineering, high-temperature and coatings, packaging OEM coatings to name a few. They have more than 15000 influencers in India, working with 700 industrial customers with 36 branches in India.

Challenges

When LoyaltyXpert approached Tara Paints and Chemicals for a Painters Loyalty Program they had a few challenges with which they were mainly concerned. The program is PaaS based and is customized according to their requirements. Their main requirements were:

Solution:

After understanding what they are looking for from their loyalty program, LoyaltyXpert has crafted a PaaS-based customized program which is called Tara Paints Production. The program has been a hit among painters and there are more than 15000 influencers who have joined the program and are successfully using it. It’s easy to register on the portal. The crafted program of Tara Paints Production is enabled with these features:

Results

With PAAS solution integrated with Taralac’s existing infrastructure, now Taralac is enable to on-board 15000+ Channel Partners and running seamless Loyalty Programs across India.

Essel Bath Fittings: A Journey Towards Direct Customer Engagement

Introduction

Founded in 1998, Essel Bath Fittings has established itself as a leading player in the bath fittings industry. With a strong commitment to quality, innovation, and customer satisfaction, the company has experienced significant growth over the years.

Challenges

The company has worked with many channel partners, dealers, and distributors. They were also dependent on the dealers for the information they required for planning their sales cycle. Despite its success, ESSEL Bath faced several challenges in its operations. The main questions that floated in their conference rooms were:

With a vast product portfolio, ESSEL Bath struggled to track the performance of individual SKUs and identify regional trends.
The company lacked a clear understanding of customer preferences, hindering its ability to tailor product offerings and marketing strategies.
The company heavily depended on dealers and distributors, making it difficult to gather accurate customer data and maintain direct communication.

Solution:

After breaking down the problems they started on the journey to figure out how they would implement a loyalty program and what the benefits of it would be after implementation:

A centralized database to collect and store customer information directly.
They established direct communication channels with customers through email, SMS, or social media to provide updates, promotions, and personalized offers.
A tiered loyalty program with different levels of rewards based on customer spending and engagement.
Segmentation of customers based on demographics, purchasing behavior, and preferences to tailor marketing efforts and product recommendations.
They encouraged customers to refer friends by offering referral bonuses or discounts.

Results

By implementing the loyalty program, Essel Bath achieved these results:

Direct communication and personalized offers fostered stronger relationships with customers.
Marketing and announcing the offers became very convenient and at a minimal cost.
The rewards helped the customer to remain loyal to Essel Bath in the long run.
By offering incentives and benefits, the company may have reduced the number of customers switching to competitors.

Herboin International: A Global Transformation with LoyaltyXpert

Herboin has emerged as a global player after operating in 40-plus countries spanning over 4 continents, backed up by a dynamic research and development culture introducing 80 plus innovative products. They have developed a range of products with affordable pricing backed by natural remedies. Some of the well-known products that are trusted and loved worldwide are cough syrups, herbal teas, dietary supplements, and personal care products. Herboin’s vision was very simple: they wanted natural remedies for common people at an affordable price.

Challenges

Global brands like Herboin International face a unique challenge. Managing a vast operation from a central location becomes increasingly complex as they strive for explosive growth (10x faster!). Herboin International needs adaptable processes to onboard new markets efficiently and precisely to achieve this goal. Here’s where LoyaltyXpert steps in. Recognizing the unique needs of Herboin International, LoyaltyXpert developed a customized loyalty program solution. The program’s complexity lies in its regionalization. To cater to the specific nuances of each market Herboin International operates in, LoyaltyXpert had to create a tailored program for every country.

No tracking of activities of products in the channel distribution
No targets were given to the stores and that way the sales weren’t increased
Engagement and Communication
Wanted to start with e-prescriptions from doctors in the pharmaceuticals

Solution:

Herboin International, a multinational pharmaceutical company, sought a loyalty program tailored to its diverse, region-specific needs. LoyaltyXpert developed a comprehensive solution that was successfully launched in over 5 countries, engaging over 10,000 users. By partnering with LoyaltyXpert, Herboin International has significantly strengthened its market position and customer engagement.

Customized solutions to address unique market requirements in each country.
Improved visibility into pharmaceutical sales performance.
It streamlined e-prescription generation at pharmacy locations..
Goal setting, performance tracking, and in-depth analytics to optimize sales efforts..
A “Bonus Loyalty” program that incentivizes increased sales.
Real-time analytics on product performance and distribution channel effectiveness.

Results

The partnership with LoyaltyXpert has been instrumental in Herboin International’s global transformation, enabling the company to achieve its goals of sustainable growth and market leadership. The key results they have achieved are:

The tailored loyalty program has successfully engaged customers in multiple regions, fostered long-term relationships, and increased brand loyalty.
The program has driven significant growth in pharmaceutical sales, exceeding expectations and contributing to Herboin International’s expansion.
The LoyaltyXpert solution has streamlined e-prescription processes, reducing administrative burdens and improving efficiency.
Real-time analytics have provided Herboin International with valuable insights into product performance, distribution channel effectiveness, and customer behavior, enabling data-driven decision-making..
The program has helped Herboin International to effectively penetrate new markets and establish a strong presence in each region.
The loyalty program has strengthened relationships with channel partners by providing incentives and rewards for increased sales.

Empowering Masons /Carpenters and reaching the end-mile users with the GBR Loyalty Program

Established in 2006, GBR TMT has a legacy of 40 years in the steel industry and gives them the edge over the competition. The product is known for its superior quality, standardized physical and chemical properties and resounding endorsements from satisfied customers. Further they enjoy the approval from the government bodies such as Public Works Department (PWD), Tamil Nadu Housing Board (TNHB), Tamil Nadu Police Housing Corporation (TNPHC) and more. Committed to delivering the best quality products GBR TMT keeps upgrading their quality and delivers one of the best quality of TNT bars.

Challenges

GBR TMT understands the importance of being the preferred choice for roofing solutions among masons, who are the key influencers in the decision-making process of the target customers. To ensure that GBR TMT products are consistently recommended, they were committed to offering additional value beyond just quality products. The goal is to establish a strong connection with the end-users by providing them with exceptional support and incentives. This approach not only enhances relationships with the masons but also ensures that GBR TMT remains their top recommendation for roofing solutions.By prioritizing the needs and preferences of end-mile users, GBR TMT aims to build lasting partnerships and solidify our position as a trusted and reliable manufacturer in the industry. With this goal and some market study, GBR TMT approached LoyaltyXpert to start a loyalty program for their channel partners, end-mile users that are masons.

Required a platform to connect with the end-mile users.
Product usage data remains anonymous, preventing identification of which products perform well in specific segments.
Big network but difficulties were faced in communicating with them.
Lack of data insights.
Difficulty in building brand loyalty.

Solution:

GBR TMT sought to deepen its connection with end-users and drive customer loyalty by implementing a quantity-based rewards program in partnership with LoyaltyXpert. The program, meticulously designed to prioritize customer satisfaction, aimed to solidify GBR TMT as the preferred choice among its target market.

Easy and accessible app for plumbers and channel partners for them to register on the app
Marketing for the new launches and company-wide offers became cost-effective with built features such as push notifications and banner ads on the app.
Rich data representation for enhanced business decision-making.
A gamification element was added to the app to increase engagement and brand interaction.

Results

After launching the GBR Loyalty Program for their masons, these are the results they have achieved with it.

Onboarded with multiple mation/mistry/contractor
Decision-Making sales were backed by data.
Increased social exposure resulting in brand loyalty
Easy redemption methods and rewards were claimed and the demand increased because of it.

Hawaban Harde: Relief Rooted in Tradition

A Sales Tracking app journey!

Hawaban Harde is dedicated to providing a natural, Ayurvedic solution for digestive health. It is an herbal formulation designed to address various digestive discomforts such as indigestion, gas, bloating, and heartburn. They offer their core product in various packaging catering to individual needs and preferences. Established in 2008, Hawaban Harde Depot has built a reputation for quality and expertise in the field of Ayurvedic Healthcare Products. It caters primarily to the Indian Market.

Challenges

They had a niche requirement stating they wanted to track the sales team’s activities. Recognizing the limitations of traditional methods, the sales leadership team decided to implement technology-driven solutions for tracking activities and work updates. Not only activity tracking, but the team also sought to leverage technology for sales forecasting. This included predicting typical sales cycle lengths and estimating revenue for the upcoming quarter. The team sought a single platform to manage all their needs to achieve a comprehensive solution. They identified LoyaltyXpert’s Sales Tracking App as a potential fit.

The traditional method was cumbersome and time-consuming.
A key objective was to gain real-time visibility into both sales rep activity and daily deal completions.
There were a lot of data inconsistencies and keeping track of activities with a traditional method was a hassle.

Solution:

Loyaltyxpert recommended a Sales Tracking App for their requirement and crafted an app that fits all their goals. This digital integration now helps them to track the cycle well in advance. This also helps the sales employee to manage their daily activities in one place without any hassle. With its integration, the sales leadership team had real-time insights into their sales process. With a well-thought-out process, this was the solution crafted for Hawaban Harde.

A secure web portal facilitating their sales staff at all locations to centrally manage and track all their sales activities
Sales Analysis Reports helped with the commissions and auto-generated reports helped with sales forecast and revenue forecast
Comprehensive training was given to the leaders so they to manage the app remotely
Helped the sales team to keep track of all the potential leads in the pipeline
It streamlined the workflow and that helped in better communication

Results

After integrating the tracker app, they streamlined all their sales activities and it helped them achieve their desired results. The sales leadership team can keep track of all the orders as the app punches them in. A great sales manager manages the team well and the team’s performance by helping them achieve their targets.

Quick turnaround time on the sales order
Complete transparency on all orders and their activities
Visually verified attendance tracking
Real-time task tracking
On point reports and Insights

Empowering Plumbers and reaching the end-mile users with the Lubi Loyalty Program

With over 50 years of unmatchable experience and expertise, Lubi Pumps presents smart, sturdy, and sustainable pumping solutions. With vertically integrated manufacturing units Lubi Pumps delivers top-notch quality products at highly competitive prices. The company believes in one goal and that is “Made in India”. They offer a myriad of products, including valves, solar, EV Solutions, fire, and electrical panels.

Lubi Pumps offers a comprehensive product portfolio exceeding 5,000 items. Their extensive network of 2,500 distributors and 1,000 service centers ensures easy access and reliable support for customers nationwide.

Challenges

For any plumbing solutions, we will always choose the products that our plumbers recommend and make sure that we as manufacturers are their first choice. And to make that happen we have to make sure that we give them something extra other than the products so Lubi Pumps wanted to reach out to their end-mile users and make sure they are being recommended to the target customers.

With this goal and some market study, Lubi Pumps approached us to start a loyalty program for their channel partners, end-mile users that is plumbers.

Required a platform to connect with the end-mile users.
Product usage data remains anonymous, preventing identification of which products perform well in specific segments.
Big network but difficulties were faced in communicating with them.
Lack of data insights.
Difficulty in building brand loyalty.

Solution:

Lubi Pumps had a clear goal on what they wanted to achieve from their Loyalty Program. They wanted to connect to their end-mile users and reward them at the same time want to become their first priority so they started with the Plumbers Loyalty Program with LoyaltyXpert. Lubi Loyalty Program was launched. QR code loyalty solution was coined for them. The program was crafted meticulously focusing on the goals of Lubi Pumps.

Easy and accessible app for plumbers and channel partners for them to register on the app
Marketing for the new launches and company-wide offers became cost-effective with built features such as push notifications and banner ads on the app.
Rich data representation for enhanced business decision-making.
A gamification element was added to the app to increase engagement and brand interaction.

Results

After launching the Lubi Loyalty Program for their plumbers, these are the results they have achieved with it.

Onboarded with more than 5000+ channel partners.
Decision-Making sales were backed by data.
Increased social exposure resulting in brand loyalty
Easy redemption methods and rewards were claimed and the demand increased because of it.